Mission
Welcome to youlead company, a boutique firm dedicated to sales excellence. Our mission is to empower sales organizations—leaders, teams, and professionals—to achieve sustainable growth and success in the B2B sales landscape. We believe in the transformative power of change and the importance of involving people in the co-design and co-execution of desired changes.
Approach
Our approach is rooted in the conviction that people thrive when they can shape their own ambitions and take on opportunities that lead to lasting results. We love to bring out the best in our clients by immersing in their business context and getting deeply under their skin.
Our story
We have our background at a renowned and internationally operating professional service firm in the fields of leadership, sales, and change management. As a colourful group of people, we are characterologically different enough to belong together. We accept each other for the good, the bad, and the ugly.
What unites us is a deep-rooted passion for sales as a profession, art, and discipline. In fact, we breathe sales excellence. This passion is expressed in a rare combination of cognitive and emotional empathy for our clients. Cognitive empathy through a profound understanding of the business context of our clients, and emotional empathy because we ourselves have stood in the trenches on the professional battlefield of our clients.
We believe that without friction, there is no shine. And that we should not only give our clients what they ask for but precisely what they need. In our view, this is above all a fearless and high-performing environment. That is what drives us, every single day!
People
Core team
Our core team leads our client engagements. The team has a tier-1 didactical background from a renowned traditional training organization and an entrepreneurial mindset. They oversee all projects, ensuring we consistently deliver valuable and lasting outcomes for our clients.
Associate Facilitators
Our projects are powered by highly skilled associate facilitators with strong didactical backgrounds as well and proven B2B sales expertise. They bring diverse skills and industry knowledge, ensuring our clients benefit from their expertise and insight. Our facilitators choose projects based on their interests and expertise, providing dedicated and passionate support tailored to client needs.
Meet the team
Frederik (Freek) Dijkstra
partner
Frederik possesses outstanding sales leadership and sales competencies, acquired over the past decades in his experience as sales director and being a senior partner at Krauthammer. He advises and accompanies both national and international corporates in the establishment of sustainable high performing sales cultures. Among his clients Frederik is known for his highly developed analytical and boardroom skills and in-depth knowledge of sales excellence.
What else to know?
Dutch, honest and direct with a genuine passion for people.
Samuël Pronk
Managing partner
Samuel is a seasoned professional in cross-sector innovation, having worked as an innovator, controller, regulator, consultant, trainer, and coach. Clients value his exceptional talent for spotting relevant patterns and issues and improving team collaboration. Samuel excels in cross-cultural, commercial, and high-performance business contexts, shaping purpose with a unique blend of flexibility and excellence. At youlead company, Samuel acts as a hands-on foreman.
What else to know?
Believes that when our heart is a safe place, we can live anywhere.
Thijs Westerkamp
partner
Thijs is captivated by change at both personal and organizational levels. With extensive experience in leadership development, commercial excellence, organizational development, and change management, he specializes in designing customized programs. Thijs enjoys challenging the status quo and taking a provocative stance, always maintaining the highest regard for the individual. He is passionate about co-designing interventions that blend business results with competency development.
What else to know?
Trusted strategic thinker and a “loyal rebel”.
Valerie Delacave
Associate Facilitator
Valerie combines practical business experience with innovative coaching to transform complex situations into clear action plans. She excels in team development and fostering a positive corporate culture. Her empathetic approach and quick problem-solving make her a valued partner. Valerie focuses on sustainable growth and measurable results, helping organizations reach their full potential by developing individual and collective strengths.
What else to know?
Flemish, fitness lover and challenges the status quo.
Klaas Knoppers
Associate Facilitator
Klaas-Jan is passionate about working with people and guiding them through life-changing moments. His enthusiasm for his job comes from the unpredictable and diverse nature of his activities and experiences. Professionally, Klaas Jan brings high energy, a balanced and challenging approach, and expertise in both USA and European markets. His extensive experience with global clients is evident in his ability to facilitate meetings and organize engaging team activities.
What else to know?
Believes that no one is a hero and admires moments and acts of heroism in everyone.
Julius Lobo
Associate Facilitator
Julius is a dedicated professional with extensive experience in human resources and business. Known for his practical approach and ability to drive positive changes, clients value his talent for quickly identifying core issues and providing tailored solutions. He excels in diverse, high-performance environments and understands the value of diverse cultures. Julius has helped many organizations to create new cultural paradigms.
What else to know?
Smiling and lethal in the classroom, genuine, authentic, and always positive.
Oliver Trier
Associate Facilitator
Oliver is a seasoned business leader and consultant with a proven track record across diverse industries, from start-ups to global corporates. He excels in driving progress by focusing on key areas and helping clients and teams reshape their plans for full ownership. Clients choose Oliver for his unwavering focus, rapid action orientation, and the trust he quickly establishes.
What else to know?
Trusted advisor, continuous learner in value creation, and firm believer in people.
Stevanne van der Velden
Associate Facilitator
Stevanne is a seasoned professional known for her pragmatic approach, reliability, and ability to swiftly identify core issues. With an extensive international background, she devises strategies that cater to clients’ unique needs. Stevanne fosters a secure environment where individuals feel empowered to voice their thoughts, enabling them to excel personally and within a team.
What else to know?
Purposeful, curious, and lateral thinker that draws creativity and inspiration from music.
Jos Velthuis
Associate Facilitator
Jos operates globally in leadership, talent development, commercial excellence, and corporate academy development. Over the past decades he has combined commercial and management responsibilities with high-impact training and consulting in sectors like (bio) pharmaceutical and high (health) tech. Clients describe Jos’s style as pragmatic, under the skin, and culturally sensitive.
What else to know?
Out of the box, storyteller, teaser and pragmatist.
Luis Villareal
Associate Facilitator
Luis is a dedicated professional fluent in four languages, excelling in multicultural environments. He has designed and delivered training across various industries, including pharmaceuticals, chemicals, medical devices, banking, and B2B services. Clients appreciate his warmth, cultural insight, and ability to balance challenges with support, fostering engagement and accelerating performance for lasting impact.
What else to know?
Is passionate about blind tasting of wine.
Rob Westgeest
Associate Facilitator
Rob Westgeest is a seasoned professional with over a decade of experience. Participants value his respectful yet humorous approach. He can be demanding when necessary, always considering individual needs. Renowned for his effectiveness at both operational and boardroom levels, Rob is pragmatic, bridge-building, and conscientious. Clients regard him as a trusted advisor who helps achieve personal and business success.
What else to know?
Loves to run, cycle, read and spend time on the beach.