Breathing sales excellence
We are youlead company, a boutique firm dedicated to sales excellence. Our mission is to empower sales organizations—leaders, teams, and professionals—to achieve sustainable growth and success in the B2B sales landscape. We believe in the transformative power of change and the importance of involving people in the co-design and co-execution of desired changes.
The Dual Systems of Decision-Making
“Thinking, Fast and Slow” by Daniel Kahneman is a seminal work that delves into the intricacies of human thought processes. Kahneman, a Nobel laureate in…
The Power of Compassionate Communication
“Nonviolent Communication: A Language of Life” by Marshall Rosenberg is a transformative guide that teaches how to resolve conflicts and build stronger relationships through empathy…
The Competitive Edge of Design Thinking
“The Design of Business: Why Design Thinking is the Next Competitive Advantage” by Roger Martin is a compelling exploration of how design thinking can drive…