We design sustainable sales
growth through people, not scripts.
We partner with B2B sales leaders, teams and professionals to build future-ready sales
capabilities through co-design and co-execution.
Our Mission
Our mission is to design sustainable sales growth for B2B organizations by partnering with people to turn strategy into ownership and ambition into lasting impact.
Trusted by teams who choose change. Confidential by default. Trusted by design.
We work with B2B sales leaders and teams who value discretion, depth and real transformation. Our clients don’t look for quick fixes. They look for sustainable growth — and they’re willing to co-design and co-execute change.
Our Vision
Our vision is to build future-ready
sales organizations where people lead change, performance is sustainable and growth is driven from within.
Excellence through teamwork
Frederik possesses outstanding sales leadership and sales competencies, acquired over the past decades in his experience as sales director and being a senior partner at Krauthammer. He advises and accompanies both national and international corporates in the establishment of sustainable high performing sales cultures. Among his clients Frederik is known for his highly developed analytical and boardroom skills and in-depth knowledge of sales excellence.
Frederik (Freek) Dijkstra
Partner
Dutch, honest and direct with a genuine passion for people.
Samuel is a seasoned professional in cross-sector innovation, having worked as an innovator, controller, regulator, consultant, trainer, and coach. Clients value his exceptional talent for spotting relevant patterns and issues and improving team collaboration. Samuel excels in cross-cultural, commercial, and high-performance business contexts, shaping purpose with a unique blend of flexibility and excellence. At youlead company, Samuel acts as a hands-on foreman.
Samuël Pronk
Managing Partner
Believes that when our heart is a safe place, we can live anywhere.
Maaike is a grounded and internationally experienced professional, known for her balanced blend of clarity, empathy, and pragmatism. Originally a “nuchtere Fries,” she built a global career across three continents in luxury hospitality, consultancy, and training. With extensive experience across cultures and business contexts, Maaike helps clients turn ambition into concrete action, fostering stronger collaboration and impactful results. As a partner at youlead company, she brings a calm, human, and results‑oriented presence.
Maaike Schoenmakers
Partner
Raised at table number 1 in her parents’ restaurant, she learned early on that bringing people together is where real connection and growth happen.
Excellence through teamwork
Frederik possesses outstanding sales leadership and sales competencies, acquired over the past decades in his experience as sales director and being a senior partner at Krauthammer. He advises and accompanies both national and international corporates in the establishment of sustainable high performing sales cultures. Among his clients Frederik is known for his highly developed analytical and boardroom skills and in-depth knowledge of sales excellence.
Frederik (Freek) Dijkstra
Partner
Dutch, honest and direct with a genuine passion for people.
Samuel is a seasoned professional in cross-sector innovation, having worked as an innovator, controller, regulator, consultant, trainer, and coach. Clients value his exceptional talent for spotting relevant patterns and issues and improving team collaboration. Samuel excels in cross-cultural, commercial, and high-performance business contexts, shaping purpose with a unique blend of flexibility and excellence. At youlead company, Samuel acts as a hands-on foreman.
Samuël Pronk
Managing Partner
Believes that when our heart is a safe place, we can live anywhere.
Maaike is a grounded and internationally experienced professional, known for her balanced blend of clarity, empathy, and pragmatism. Originally a “nuchtere Fries,” she built a global career across three continents in luxury hospitality, consultancy, and training. With extensive experience across cultures and business contexts, Maaike helps clients turn ambition into concrete action, fostering stronger collaboration and impactful results. As a partner at youlead company, she brings a calm, human, and results‑oriented presence.
Maaike Schoenmakers
Partner
Raised at table number 1 in her parents’ restaurant, she learned early on that bringing people together is where real connection and growth happen.
The way we turn change
into measurable sales performance
Strategic Sales Transformation
Our approach to sales transformation is holistic and tailored to your unique business needs. We collaborate with your leadership and teams to develop and implement a comprehensive sales strategy that aligns with your organizational goals. By leveraging our expertise and methodologies as an outboard motor, we drive lasting improvements in sales performance.
Leadership Excellence
Empower your sales leaders with the skills and knowledge they need to drive success. Our leadership development programs are crafted to enhance strategic thinking, decision-making, and team management capabilities. We focus on building resilient leaders who can navigate the complexities of the modern sales landscape.
Sales Analytics Infusion
Unleash the power of your own data with our sales analytics infusion. We inspire and provoke actionable insights that enable you to make informed decisions, optimize sales processes, and enhance customer engagement. Our interventions nudge to deliver measurable results, ensuring your sales strategy is both effective and efficient.
Comprehensive Sales Mastery
Our development programs are designed to equip your sales teams with the skills and techniques required to excel in a competitive environment. We offer customized solutions that address the specific needs of your organization, ensuring your teams are prepared to meet and exceed their targets. Whether it is value selling for your sales engineers or key account management for your sales elite, we get deeply under the skin of your sales force.
Special Activities Deployment
We can go off-track and deploy special activities to push the boundaries of sales excellence. These activities are crafted to deliver extraordinary results in the sales arena and challenge your people to execute high-stakes sales missions with precision, creativity and audacity. Special activities are typically deployed in a professional coalition with special forces operators, serious gaming developers, academics and/or design thinkers.
Contact
!youlead Company
Planetenweg 5
2132 HN Hoofddorp
About YouLead
We are youlead company, a boutique firm dedicated to sales excellence. Our mission is to empower sales organizations—leaders, teams, and professionals—to achieve sustainable growth and success in the B2B sales landscape. We believe in the transformative power of change and the importance of involving people in the co-design and co-execution of desired changes.
About YouLead
We are youlead company, a boutique firm dedicated to sales excellence. Our mission is to empower sales organizations—leaders, teams, and professionals—to achieve sustainable growth and success in the B2B sales landscape. We believe in the transformative power of change and the importance of involving people in the co-design and co-execution of desired changes.