Leading change
from the inside
How we create
lasting impact
Our approach is rooted in the conviction that people thrive when they can shape their own ambitions and take on opportunities that lead to lasting results. We love to bring out the best in our clients by immersing in their business context and getting deeply under their skin.
Excellence through teamwork
Frederik possesses outstanding sales leadership and sales competencies, acquired over the past decades in his experience as sales director and being a senior partner at Krauthammer. He advises and accompanies both national and international corporates in the establishment of sustainable high performing sales cultures. Among his clients Frederik is known for his highly developed analytical and boardroom skills and in-depth knowledge of sales excellence.
Frederik (Freek) Dijkstra
Partner
Dutch, honest and direct with a genuine passion for people.
Samuel is a seasoned professional in cross-sector innovation, having worked as an innovator, controller, regulator, consultant, trainer, and coach. Clients value his exceptional talent for spotting relevant patterns and issues and improving team collaboration. Samuel excels in cross-cultural, commercial, and high-performance business contexts, shaping purpose with a unique blend of flexibility and excellence. At youlead company, Samuel acts as a hands-on foreman.
Samuël Pronk
Managing Partner
Believes that when our heart is a safe place, we can live anywhere.
Maaike is a grounded and internationally experienced professional, known for her balanced blend of clarity, empathy, and pragmatism. Originally a “nuchtere Fries,” she built a global career across three continents in luxury hospitality, consultancy, and training. With extensive experience across cultures and business contexts, Maaike helps clients turn ambition into concrete action, fostering stronger collaboration and impactful results. As a partner at youlead company, she brings a calm, human, and results‑oriented presence.
Maaike Schoenmakers
Partner
Raised at table number 1 in her parents’ restaurant, she learned early on that bringing people together is where real connection and growth happen.
Excellence through teamwork
Frederik possesses outstanding sales leadership and sales competencies, acquired over the past decades in his experience as sales director and being a senior partner at Krauthammer. He advises and accompanies both national and international corporates in the establishment of sustainable high performing sales cultures. Among his clients Frederik is known for his highly developed analytical and boardroom skills and in-depth knowledge of sales excellence.
Frederik (Freek) Dijkstra
Partner
Dutch, honest and direct with a genuine passion for people.
Samuel is a seasoned professional in cross-sector innovation, having worked as an innovator, controller, regulator, consultant, trainer, and coach. Clients value his exceptional talent for spotting relevant patterns and issues and improving team collaboration. Samuel excels in cross-cultural, commercial, and high-performance business contexts, shaping purpose with a unique blend of flexibility and excellence. At youlead company, Samuel acts as a hands-on foreman.
Samuël Pronk
Managing Partner
Believes that when our heart is a safe place, we can live anywhere.
Maaike is a grounded and internationally experienced professional, known for her balanced blend of clarity, empathy, and pragmatism. Originally a “nuchtere Fries,” she built a global career across three continents in luxury hospitality, consultancy, and training. With extensive experience across cultures and business contexts, Maaike helps clients turn ambition into concrete action, fostering stronger collaboration and impactful results. As a partner at youlead company, she brings a calm, human, and results‑oriented presence.
Maaike Schoenmakers
Partner
Raised at table number 1 in her parents’ restaurant, she learned early on that bringing people together is where real connection and growth happen.
Our facilitators who create lasting impact
About youlead
We are youlead, a boutique firm dedicated to sales excellence. Our mission is to empower sales organizations—leaders, teams, and professionals—to achieve sustainable growth and success in the B2B sales landscape. We believe in the transformative power of change and the importance of involving people in the co-design and co-execution of desired changes.
©2026, youlead
About YouLead
We are youlead company, a boutique firm dedicated to sales excellence. Our mission is to empower sales organizations—leaders, teams, and professionals—to achieve sustainable growth and success in the B2B sales landscape. We believe in the transformative power of change and the importance of involving people in the co-design and co-execution of desired changes.